BABYBJÖRN Sets The Standard When It Comes To Carrying Your Baby

As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.

Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.

BABYBJORN baby carier

For decades, new parents who want the safest and highest quality baby carriers have turned to the Swedish company BABYBJÖRN. They are back again, creating the newest and most innovative carriers for newborns up to three month-olds.

We spoke with Brooke Carpenter, a member of the BABYBJÖRN marketing team, to learn more.

For someone unfamiliar with BABYBJÖRN how would you describe the company’s mission and core offerings?

BABYBJÖRN is a family-owned Swedish company that has manufactured high-quality, innovative products for infants and toddlers since 1961. Our mission has always been to make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, we constantly see new opportunities and we always work on the basis of our unique safety and quality philosophy.

Best known as a maker of baby carriers, BABYBJÖRN has helped millions of parents around the world safely and securely carry their children. The goal of all baby carriers is for parents to love carrying their children – and for the baby to love being carried by their parents. Our baby carriers are primarily designed to provide close contact between parent and child, since a baby’s need for closeness and security is so important. In addition to our line of award-winning baby carriers, we also offer more than 20 products geared toward families, including bouncers, travel cribs, cradles, potty chairs, high chairs and toddler-friendly kitchen products.

What is the background of BABYBJÖRN? When was it started and how has it evolved since then?

The BABYBJÖRN company was born when founder Björn Jakobson designed his first product in 1961: a bouncer called The Babysitter. In the early 70s, medical experts concluded that eye contact and physical closeness between parents and their children are extremely important, especially during the first six months of life. Björn Jakobson was inspired by the new research findings and began working on developing a product that could facilitate closeness and bonding between parents and their newborn babies. BABYBJÖRN launched its first baby carrier, “Hjärtenära” (close to heart), in 1973. Since then, BABYBJÖRN has continued to bring the benefits of baby-wearing to millions of families with their complete line of baby carriers.

BABYBJÖRN is headquartered in Solna, Sweden, just outside of Stockholm where all products are still designed and tested. Today, BABYBJÖRN is a preferred brand with parents around the world, available in more than 50 countries. Our award-winning Swedish product designs guarantee safety, quality and style. We are passionate about helping parents bond with their babies, and continue to develop new and innovative products for families with young children.

What are the newest products from BabyBjörn?

BABYBJÖRN recently launched The Woods Collection, our fall limited edition line inspired by the Swedish forests. The collection includes our two of our most popular items – Baby Carrier One and Bouncer Balance Soft – in six new, calming colors. These new shades include: Blackberry Red, Pine Green, Birchwood Beige, Frost Green, Plum Red and Fog Blue.

In addition to The Woods Collection, BABYBJÖRN launched another outdoor-inspired product this year that we’re really excited about! Baby Carrier One Outdoors is a completely new hiking carrier, and is designed to help families with young babies explore the magic of the outdoors together. It’s made of water-repellent and moisture-wicking materials to help keep you and your child cool, clean and dry. A handy pocket and several strap loops allow for easy access to phones, keys, pacifiers and more. Its four ergonomic carrying positions, sturdy waist belt and padded shoulder straps ensure superior carrying comfort and make it the perfect hiking carrier!

Finally, BABYBJÖRN launched the Bouncer Mini earlier this year. Bouncer Mini is a streamlined version of our classic bouncer specifically designed for newborns to six-month- olds. Similar to the Bouncer Balance Soft, the Bouncer Mini provides a natural rocking motion that soothes baby, and helps develop balance and motor skills. Bouncer Mini is made of high quality, machine washable cotton and is offered in three colors: pink, silver and an exclusive dark gray sold exclusively at BuyBuy Baby.

What sets BABYBJÖRN apart from other baby carrier companies in the market?

During the last 30 years, more than 40 million babies have been safely carried in BABYBJÖRN baby carriers worldwide! As a family-owned company, the safety of each one of these babies is our top priority. All BABYBJÖRN products, including our carriers, have been developed alongside pediatricians to ensure they provide the right support for a baby’s growing head, neck, spine and hips. Our patent-pending buckle clicks ensure baby is secured in the carrier, and easy-to-adjust straps and features make for a simple, comfortable and supportive baby-wearing experience. All of our carriers can be used starting at birth, without the need to purchase a separate infant insert. Finally, all textile materials used in the manufacturing of BABYBJÖRN products are Oeko-Tex certified, and all plastics are BPA-free, which means they are free from substances that are hazardous or unsafe for baby and the environment.

What can parents expect to see from BABYBJÖRN at the LA Baby Show?

BABYBJÖRN is excited to share all of our newest products, including The Woods Collection, Baby Carrier One Outdoors and Bouncer Mini. We will be demonstrating our full line of ergonomic baby carriers during both days, and offering fittings for parents to help them discover the best carrier for their needs. Parents will also get to see and try out some of our most popular products such as the Travel Crib Light and Bouncer Balance Soft, and even sit in our adult-sized bouncer! (Sitting in a giant baby bouncer is an unforgettable experience – you don’t want to miss this!) We will also have our full line of potty training and mealtime essentials for families with older babies. Come by and give them all a try – we look forward to meeting you!

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