Bring Your Baby’s Nursery To Life With Living Textiles

As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.

Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.

Living Textiles Baby Nursery

Some baby products sacrifice design for function. Others cut corners to look good, but lose out on functionality. Living Textiles combines the best of both worlds, mixing outstanding quality that makes lives easier with fashionable design that will fit any family’s home.

We spoke with Alane Schechter, Sales Manager of the Americas for Living Textiles, to find out more about the company.

For someone unfamiliar with Living Textiles, how would you describe the company’s mission and core offerings?

Our formal mission statement is “Bringing inspiration, innovation and imagination to every family.” As a family-run company, we understand better than anyone the importance of family, so we design our products that create the perfect environment for families to bond and make beautiful memories from the day they bring their baby home. Our core offerings are collections designed to mix and match, the majority of which are made from pure, premium 100% cotton.

What is the background of Living Textiles? When did it start, and how has it evolved since then?

Living Textiles Co. was born in 1963, under the name Living 63, in the Lee family’s garage on the sunny shores of Australia. Since then, we’ve continued to produce our trademark cotton nursery and baby goods in designer-quality styles and prints. Our perfect balance of tradition and innovation made us a hit in Australia, and five years ago we brought the company to the U.S., where we’re continuing to expand both into big-box retailers like Nordstrom and Target and small boutique shops, with an eye towards further expansion into China and Europe.  Our brands include Living Textiles and Lolli Living – designed for mixing and matching to inspire the designer within.

What are the most popular and/or newest products from Living Textiles?

Living Textiles and Lolli Living continue to design, innovate and launch new products to make bedding more personable by allowing parents to easily mix and match styles. Some of our most popular best sellers include our chevron chenille blankets, 100% cotton muslin jacquard wearable blankets, and 100% cotton fitted sheets.

What sets Living Textiles apart from other infant and child bedding companies?

In addition to our rich Australian heritage, Living Textiles’ brands occupy a unique niche of the market: designer-quality styles and materials, but at easily accessible prices for families of all lifestyles, from our premium Lolli Living range and Living Textiles Baby collection. Additionally, our collections are designed to seamlessly mix and match, making it simpler, easier and more enjoyable than ever for families to create a space for their baby that perfectly expresses their own personalities.

What can parents expect to see from Living Textiles at the LA Baby Show?

Parents can expect to see innovative designs that allow the baby’s nursery to be an extension of their home. They can expect premium, designer quality at accessible prices that have the ability to mix and match, allowing the customer to put together their ideal room together while reflecting their personality.

To learn more about Living Textiles, check out