When choosing a car seat or a stroller for tiny family members, every parent’s number one concern is safety. Britax, a British company, is an industry leader in child safety technology and has decades of experience in ensuring that children are protected while the family is on the go.
Britax will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!
Tickets to the LA Baby Show are $30 per family, and $20 per individual.
We spoke with a member of the Britax team, Kelsey Curtis, to learn more about the brand and what new parents can expect at the LA Baby Show.
For someone unfamiliar with Britax, how would you describe the company’s mission and core offerings?
Britax manufactures a full line of safe, high-quality, and intuitively designed premium car seats, strollers, and accessories. Britax sets and exceeds safety standards in the U.S. and Canada, and engineers, tests, and assembles more than 90% of its car seats in the United States. The Britax Child Safety, Inc. Americas Headquarters is located in Fort Mill, S.C. and employs over 200 people.
Tell us about Britax’s background. When did it start and how has Britax evolved since then?
Britax has been a leader in child passenger safety for more than 70 years—engineering safe, high-quality, and intuitively designed products; products that set standards across the globe. We introduced the first child restraint system in Europe more 50 years ago, and we were the first to introduce the 5-point harness system in child restraints in 1996 when Britax entered the U.S. market. Britax engineers have brought more innovations, like ClickTight Technology and True Side Impact protection, to child seat safety than anyone else in the world, holding more than 120 global patents. Today, Britax is the first and only manufacturer with SafeCell Impact Protection across its entire line of car seats
In 2011, Britax expanded its product line by acquiring BOB Gear, a leading manufacturer of high-quality strollers and stroller accessories. Since its founding in 1994, starting with bike trailers and eventually getting into jogging and all-terrain strollers, BOB has grown to meet the needs of every active family. The addition of BOB to the Britax family reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs, and continues the cherished BOB legacy of quality and innovation.
What are the most popular and newest products from Britax?
Some of the most popular Britax products include the ClickTight line of convertible and harness-2-booster seats, as well as the newly refreshed B-Ready Stroller. Brand fans can expect fashion updates to some of their favorite Britax products, as well as some brand new products launching in the second half of 2017!
What sets Britax apart from other stroller and car seat brands?
Britax offers a legacy of leadership in developing innovations that enhance the safety of child car seats and improve their ease of installation and use. Our uncompromising focus has made Britax the best-selling child car seat in Europe and one of the brands most trusted by American parents and caregivers since entering the U.S. market in 1996. Our commitment to improving child safety is unparalleled, as evidenced by the fact that our products undergo the most rigorous testing in our industry.
Britax Americas also designs and tests its products at its industry-leading facility in Fort Mill, S.C. More than 90% of our car seats sold in the North & South American markets are made in Fort Mill. Britax owns and operates state-of-the-art, certified crash labs in each of its regional facilities around the world to ensure its products are tested to exceed federal standards. We work closely with vehicle manufacturers to encourage design improvements that enhance the performance of child car seats.
In addition, we maintain an ongoing dialogue with consumers, child passenger safety technicians and other child safety advocates to ensure proper installation and use of child seats and develop new ideas to improve their safety and ease of use.
What can parents expect from Britax at the LA Baby Show?
Parents can expect to learn about the correct way to install and use their car seats, as well as which seats and strollers are best for their specific family’s lifestyle. There will be something there for everyone!
To learn more about Britax, check out us.britax.com.