Seventh Generation has been a trusted pioneer and leader in the creation of natural products for personal, baby and home care. Seventh Generation cares about your health as well as the environment. The company is the first to disclose ingredients on labels and has always striven to be a model of ethical, community-minded business practices.
Seventh Generation will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!
Tickets to the LA Baby Show are $30 per family, and $20 per individual.
To learn more about Seventh Generation, we spoke with Amanda Marcus, the company’s PR representative.
For someone unfamiliar with Seventh Generation, how would you describe the company’s mission and core offerings? Seventh Generation is a leading natural home, baby, and personal care products company that helps protect human health and the environment. As a pioneer in the eco-friendly products space, the company believes it is their responsibility to set the course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.
Tell us about the company’s background. When did it start and how has it evolved since then?
Established in 1988, Seventh Generation has been creating powerful plant-based solutions for your home and family for more than 28 years. In 2007, the company became a founding member and B corporation, certified to be better for workers, better for communities and better for the environment. As a leader in the home care industry, Seventh Generation was the first company to disclose ingredients on labels in 2008 and has continued to fight for the consumer’s right to know what’s in their products through both the state and federal legislation.
What are the most popular and/or newest products from Seventh Generation?
Last September, Seventh Generation launched our new Coconut Care™ line featuring a Diaper Cream, Foaming Shampoo & Body Wash, and a Moisture Lotion, all formulated with organic coconut oil and clinically proven to be gentle on skin.
Seventh Generation is also dedicated to helping protect and keep your baby’s skin safe and dry with the softest, most gentle diaper the brand has ever made, our Free & Clear diaper line. The special quilted liner is made to provide the ultimate caring experience for your baby’s delicate skin. The absorbent core of the diapers is not bleached or processed with chemicals containing chlorine. Best of all, the Free & Clear Protection for All™ designs are FSC® certified, since they are made with sustainably sourced materials to help protect animal habitats.
What sets Seventh Generation apart from other companies?
Seventh Generation cares about your baby and the planet. We are committed to sustainable ingredient choices, such as organic coconut oil, that help protect forest habitats and the animals that call them home.
What can parents expect from Seventh Generation at the LA Baby Show? Seventh Generation is excited to support families coming to the LA Baby Show by sponsoring two diaper changing stations! We hope parents will enjoy using these comfortable and private settings where they can find Seventh Generation’s Free & Clear Diapers and Wipes made for baby’s sensitive skin. We encourage parents to try out our diapers, which feature an ultra-absorbent core to keep baby’s skin protected and dry, and our thickest wipes ever, which provide a soft and gentle clean for baby.
To learn more about Seventh Generation, check out seventhgeneration.com.