As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.
Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.
Every parent is looking for the best baby carrier so they can strap their child on their chest and go. It’s a great way to bond with your newborn while also keeping your hands free for bags, purses and even older siblings. Baby K’tan is here with a carrier that is secure, comfortable and works well with children with special needs, plus many more products for your growing family.
We spoke with Tali Zipper, VP of Marketing for Baby K’tan, to learn more.
For someone unfamiliar with Baby K’tan, how would you describe the company’s mission and core offerings?
Baby K’tan began as a family-owned business, and after nine years, the company is still owned and operated by Michal Chesal and her business partner, Isaac Wernick.
Their flagship product, the award winning Baby K’tan Baby Carrier, is a patented ready-to-wear wrap that allows mom or dad to wear baby in multiple positions (birth-35lbs) without any complicated wrapping or buckling. Baby K’tan, LLC continues to increase their product line with smart, simple and stylish products designed to help promote the natural bond between parent and baby.
What is the background of Baby K’tan? When was it started and how has it evolved since then?
Baby K’tan, LLC was founded in 2007 by the Chesal and Wernick families, each raising a child with special needs. Both families began researching the best practices for healthy infant development and were quickly introduced to the world of babywearing. Using a carrier is not only practical, but also helps promote a strong parent-child bond, along with many other developmental benefits. The families experimented with various slings and carriers and combined the best features into their very own design, creating their flagship product, the Baby K’tan Baby Carrier.
With a background in marketing, Chesal soon realized that the attention she was getting for the carrier was a sign that she should take it to market.
Introduced towards the second half of 2007, Baby K’tan has had an amazing nine years on the market. While the Baby K’tan Baby Carrier has grown in popularity because of its unique hybrid design, the Baby K’tan brand has relied heavily on an in-depth social media campaign to propel the brand forward. Today, the company continues to grow and add new products to its lineup, including their smart and functional Diaper Bag.
What are the most popular and/or newest products from Baby K’tan?
To date, our most popular product is our Baby K’tan original carrier. We’ve also created specialty versions of the carrier:
Baby K’tan BREEZE – Made of a cotton/mesh material that provides added breathability
Baby K’tan ORGANIC – Made of GOTS (Global Organic Textile Standard) certified organic cotton
Baby K’tan ACTIVE – Made of a breathable hi-tech performance fabric that wicks away moisture and sweat while blocking over 90% of UVA and UVB rays
And recently, we introduced a SmartGear Diaper bag along with K’tanCloth 3-in-1, which is a multi-functional cloth.
And more new products are on the horizon!
What sets Baby K’tan apart from other baby wrap producers on the market?
We know that ‘babywearing’ isn’t new, but our design is a fairly new concept. It’s a “ready-to-wear” wrap, with a patented double-loop design which eliminates the need for straps, clips and buckles that can be dangerous and uncomfortable for the little one. It enables caregivers to comfortably carry newborns in multiple positions that grow with the child up to 35 lbs.
What can parents expect to see from Baby K’tan at the LA Baby Show?
At the show, we will be on-site to help parents learn how to use the Baby K’tan carrier and choose their size (they can also use our sizing calculator at babyktan.com/sizing). We will show demos of all of our wearing positions that grow with your baby, from newborn to older. Parents will also get a first chance to look at our newest products and colors including our new Teal and Charcoal BREEZE carriers. There will be a special discount for attendees as well!
For more information, visit babyktan.com