Evenflo Keeps The Food And Love Flo-ing

evenfloAs a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.

Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.

A leader in the feeding industry, Evenflo Feeding strives to be every parent’s ally and every baby’s advocate. Focusing on products that help families #LetLoveFlo, they offer innovative breastfeeding, pumping and infant and toddler feeding products.

We caught up with Elise Meyer Ring, the Senior Marketing Director of Evenflo, to learn more about what’s new with them and what parents can expect from them at the LA Baby Show!

For someone unfamiliar with the culture of Evenflo Feeding how would you describe the company’s mission and core offerings?

In a nutshell, our mission is to provide the resources and products parents need to feed their babies with confidence and love. We believe all moms, dads, and babies deserve the best feeding solutions regardless of wealth, status, or community. So, we’re constantly striving to improve our products while still keeping them in an accessible price range – because what good are great products if you can’t afford them? That is how we work to be every baby’s advocate and every parent’s ally.

What’s the background of the company? When did it start? How has it evolved over time?

Evenflo has been around for over 90 years, and has always been synonymous with both infant feeding and baby care products. The Feeding division was acquired by Kimberly Clark Mexico in 2012 and became its own separate company, Evenflo Feeding, Inc. This has allowed us to focus fully on feeding as well as develop our own internal culture.

What are the most popular or newest products and services from Evenflo Feeding?

We’re really excited about our Evenflo Advanced Double Electric Breast Pump. There are so many great features that come standard with even the most basic model: it’s an easy-to-clean closed system, meaning that no breastmilk gets into the tubing; it comes with several different flange sizes to make sure moms can get the proper fit; and it has 32 settings to adjust speed and suction. Also, when you buy one of our pumps, you get access to a series of educational videos done by Shari Criso, IBCLC, CNM, RN which help with everything from finding the right flange fit to going back to work.

We have a truly innovative bottle in the works, which we will be ready to reveal at the LA Baby Show. It’s a game changer.

In our toddler division, we offer the Tilty, which has an internal angle that allows kids to drink without the extreme head tilt needed with other sippy cups. I’m also loving our Sip and Seek line, which you have to see to appreciate. It’s an insulated cup, with scenes that change as you twist the bottom, making it truly interactive.

What sets Evenflo Feeding apart from other feeding companies?

Two things: first, that we are a newer, women-led company, mostly made up of parents, but that also has the history and staying power of the Evenflo brand behind it. And secondly, that our products are high quality and innovative, at an affordable price point. We want all parents to feel like they can give their babies the best, even if money is tight, and we’ll continue to develop new products that serve this purpose.

What can parents expect to see from Evenflo Feeding at the LA Baby Show?

Our team will all be there to interact with everyone at the show. We’ll have all of our best loved and new products on display, and we will be there to share why we’re so proud of them. Plus, you can stop by our booth to share how you #LetLoveFlo through feeding, and be featured on our social media channels. We’re really looking forward to meeting everyone at this fantastic event.

For more information, check out evenflofeeding.com!

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