Juvenile Shop has everything for new parents who want quality equipment, furniture and other baby gear that is on-trend. The store also has fun toys and adorable clothing, and offers a convenient gift registry, both in store and online.
Juvenile Shop will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!
Tickets to the LA Baby Show are $30 per family, and $20 per individual.
We spoke with Lauren Logan, the store’s owner to learn more about the brand and what new parents can expect at the LA Baby Show.
For someone unfamiliar with Juvenile Shop, how would you describe the store’s mission and core offerings?
The best way I would describe my store is warm and welcoming. We help make new parents feel comfortable. There is a lot to learn if you have never shopped for baby and having all the best products there to touch and feel makes it easier for new parents to understand. We have 40 years of experience in helping new parents figure out what’s best for them. Our strengths are furniture and gear. We have a wide selection of furniture lines that is very trend-conscious. We cover the gambit of price ranges. People love our selection of gliders. We also have an interesting selection of toys and gifts. Soft, cute and comfy is the best way to describe our clothes. We try and be a one-stop shop with most things baby needs in that first year.
Tell us about the store’s background. When did it start and how has it evolved since then?
The original Juvenile Shop was established in 1938. My grandfather bought that first location in 1964. We used to have Sunday dinners above the store where my grandparents lived. The store we are currently in was purchased by my family in 1978. I walked in during the summer of 1979 and told my mom I would work for her for the summer. The rest, as they say, is history. My passion for my store is still huge. My mom retired 20 years ago, but she still hears all about the store every day.
What are the most popular and/or newest products from Juvenile Shop? I’m so excited about the new furniture line Milk Street. It is an exclusive line for us in LA, and it is going to be hot!! And OILO is launching new gliders.They are beautiful and so comfy!! Veer is the hot new wagon in the gear arena. We will have a sampling of all of these in our booth at the show. What sets Juvenile Shop apart from similar retailers in the baby marketplace? What sets us apart and lets us survive in this new retail environment is that we create an experience for our customers. It is exciting having a new baby and we want to be part of the fun. We try to make things less overwhelming. People come in all the time and say ‘Oh that’s what that looks like in-person.’ We have committed our life to educating new parents. It is our passion!! What can parents expect from Juvenile Shop at the LA Baby Show? We are very excited to have the new Veer wagon at our booth. We will also have a new Oilo Glider for show-goers to try out. Plus there’ll be lots of cute little items to purchase, and we’ll showcase some of the unique products we carry. In addition, we will be waiving sales tax on purchases made at the show and in-store through the end of November. To learn more about Juvenile Shop, check out juvenileshop.com.