As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.
Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.
The first 1,000 days are absolutely critical to baby development when it comes to childhood nutrition. That’s why organic baby food from Happy Family is changing the way parents feed their tiny ones. It is a mom-founded company that features delicious and nutritious organic ingredients in their baby and prenatal moms’ food that shapes kids’ healthy relationship with food long term from early on. Their recipes are developed with the help of pediatricians and nutritionists, who add age-appropriate nutrients to optimize babies’ health, or as they call it “Enlightened Philosophy” nutrition. So babies, toddlers, kids, and expecting mamas get the absolute best nutritional benefits with a gentle mother’s touch.
We caught up with Happy Family team to learn more about what’s new with them and what parents can expect from them at the LA Baby Show!
For someone unfamiliar with Happy Family, how would you describe the company’s mission and core offerings?
Launched on Mother’s Day 2006, Happy Family is the fastest growing organic food brands to offer a comprehensive line of nutritious foods for babies, toddlers, kids and their mothers. Beginning with a baby’s first 1,000 days, Happy Family provides an enlightened assortment of organic meals and snacks to help support a lifetime of wellness. Constantly innovating, Happy Family strives to offer families the right nutrition for every stage of development.
What was the inspiration behind the company’s beginning? Was it a personal passion for the founder?
Shazi Visram, CEO & Founder of Happy Family, is the daughter of immigrants who took life-changing risks in order to create a better world for their children, and their selfless gestures greatly influenced Visram’s business perspective. She has made it her mission to create a progressive company that positively impacts the health of our youth, supports sustainable agriculture and a commitment to complete transparency, and gives back to children in need.
Her journey to achieve this took her to Columbia Business School, where she had an “Aha! Moment” while listening to a friend’s anguish about the difficulty of finding the time to make her own baby food, and the lack of healthy options in the traditional baby food aisle. In that flash in 2003, Happy Family was born.
What are the most popular and newest products from Happy Family for kids and moms?
In March 2016, Happy Family became the first national brand to launch clear baby food pouches to the market. Now parents can see exactly what is in the package and the recipe on the back before purchasing food pouches for their baby.
In 2015, Happy Family expanded their core offerings with the launch of Happy Mama. Happy Mama features prenatal supplements and snacks such as probiotic mix-ins, nourishing fruit and veggie pouches with ginger, oat bars and gummy vitamin supplements to help support mom and baby’s development.
Happy Family’s Happy Baby line remains one of the brands best-selling offerings with the Spinach, Mangos & Pears SKU leading the pack.
What makes Happy Family products unique and different from other baby food companies?
Happy Family doesn’t stop at baby food like many of their competitors. Happy Family offers a comprehensive line of nourishing foods and supplements for babies, toddlers, kids and their mothers. Additionally, Happy Family works with quality organic farms and suppliers that share its passion for making purposeful, nutritious foods. Happy Family has rigorous quality stands and works closely with its farms and suppliers to maintain lofty standards above and beyond those set forth by USDA Organic certification. The brand requires its partners to implement the Good Agricultural Practices, which includes land assessments, good hygiene practices and traceability, among others.
What can parents except to see from Happy Family at the LA Baby Show and in the future in general?
Happy Family’s commitment to transparency and honest packaging will be front and center at the New York Baby Show with Clearly Crafted The brand will also highlight their new Happy Tot SuperSmart pouches with DHA and choline for brain development and eye health, SuperSmart multi-grain Alphabet snacks with Omega-3, and Superfood puffed multi-grain Dino snacks. Happy Family will offer raffle prizes morning and afternoon and a samples of its new snacks.
Happy Family’s commitment is to continuously evolve and bring the best organic recipes to the market and to share our full sourcing story. It’s not just about the transparent pouch; it’s about transparency as a way of business.
For more information, check out happyfamilybrands.com