Get Around With Your Baby While Giving Back To The Planet With Joolz Strollers


Joolz is a Dutch company on a mission: making premium, ergonomically designed strollers and stroller accessories while giving back by helping the planet. For every stroller Joolz sells it plants a tree in the Joolz Birth Forest. A win for you and your baby and a win for the environment!

Joolz will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!

Tickets to the LA Baby Show are $30 per family, and $20 per individual.


To learn more about Joolz, we spoke with Adriaan Gast, the company’s president.

For someone unfamiliar with Joolz, how would you describe the company’s mission and core offerings?

We are Joolz, the premium, award-winning stroller Dutch stroller brand. We believe that good parenting is all about being happy!

That’s why we offer you the building blocks to spark your life with positivity. This filters through to our core products: Ergonomic strollers and accessories, as well as our mission, the Joolz Birth Forest, where we plant one tree for each Joolz we sell. Next to that, we created our packaging in such a way that a little brother or sister, or you as parent can create re-usable items from our cartons. Simply cut out our drawings on the box instead of throwing it all away.:Joolz. Positive Design. 

Tell us about the company’s background. When did it start and how has it evolved since then?

Joolz started back in 2006 in the Netherlands, home to many premium stroller companies, with the design of the first Joolz Day, which we have since upgraded several times, and now we have officially launched the Joolz Day2 everywhere in Europe. Globally the company has expanded since then to more than 30 countries located in Europe, Asia and Australia.

Since January 2017 we are also available in the US. Here we now offer the Joolz Geo2 which is proving to be the perfect stroller for the US consumer with an XXL grocery basket, easy 1 piece fold, and extremely maneuverable chassis that can be used as a Mono, Duo or Twin stroller together with seat or basinet. Perfect for every family adventure. In 2018, have a look out for Joolz as we will be introducing more to this market!

What are the most popular and/or newest products from Joolz?

Our most popular products in the US are the Joolz Geo2 together with its key and unique accessories such as our matching diaper bag, foot muff & Joolz comfort cover. Next to that, almost everyone that owns a Joolz Geo2 purchases both the Joolz cup holder and Joolz car seat adapters. We would like to highlight our 100% certified organic Essentials line that carries a blanket, nest and great sheets for your bassinet. People love these!

What sets Joolz apart in the stroller marketplace?

What really makes Joolz unique in its stroller design is the truly magnificent number of ergonomic features combined with a beautiful sleek, premium design. Our ethos of Positive Design is proven by our re-usable packaging, our Joolz Birth Forest and our sustainable office in Amsterdam.

What can parents expect from Joolz at the LA Baby Show? 

Expect an exciting range of stroller collections and accessories from Joolz at the JPMA show in LA. We love to show you what ergonomic benefits our strollers give you in everyday life and what Positive Design means. Meet our lovely staff and enter our raffle where you can win a complete Joolz Essentials package. See you in LA!

To learn more about Joolz, check out