Baby lifestyle brand Munchkin, Inc. announced that they bought Milkmakers, LLC, a lactation cookie and tea manufacturer for breastfeeding moms. Munchkin already has products like nursing pads and breast pump accessories, making the two companies a good fit.
“Milkmakers was a natural fit for Munchkin considering both companies are passionate about supporting moms in their journey through motherhood,” says Munchkin Inc. CEO Steven B. Dunn. “Combining the Munchkin and Milkmakers breastfeeding portfolios creates a category-leading statement that we have the products moms need to help best nourish their babies naturally.”
Seattle-based Milkmakers founder Emily Kane created the business because she found she needed lactation cookies when she has trouble breastfeeding after her daughter was born. The cookies are made with flax seed, oats, and brewer’s yeast – ingredients traditionally used to increase the production of breast milk. They also consist of a blend of different vitamins and minerals.
The tea is made with organic ingredients that include oatstraw, fennel seed, lemongrass, ginger, and nettle. The herbs were chosen specifically because they don’t have any negative side effects, and they taste good.
Munchkin was founded in 1991 and has since grown to own over 100 patents including LATCH, bottles and cups with flexible tops that prevent air bubbles.
“Joining Munchkin allows us to reach even more moms and help improve their busy breastfeeding lives,” said Kane. “Putting the two brands together creates a perfect match. We’re merging the talents and skills of two prolific companies that are dedicated to supporting today’s parents.”
Milkmakers cookies and teas and Munchkin baby products can be found in stores like Whole Foods, Buy Buy Baby, Sprouts and Babies-R-Us.