Pello Is A Pillow For Your Baby That Will Last A Lifetime

As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.

Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.

Pello Is A Pillow

From birth on, babies need an assortment of soft pillows on which to sleep, lie down and play. Thankfully, Pello is here with a perfect floor pillow, which can be used for anything a baby can think to do with it! Pello is a company started by a mom for her own sons and still carries that cozy feeling with it.

To learn more about Pello, we spoke with its founder, Cindy Perry

For someone unfamiliar with Pello, how would you describe the company’s mission and core offerings?

Our mission is to create beautiful baby products that are functional and will be used all day, every day! Our floor pillow is our main product, and it was designed with both baby and parent in mind. It is the ultimate multi-use floor pillow and play mat because it is a perfect resting spot for a baby and meets a child’s ever-changing needs.

What is the background of Pello? When did it start, and how has it evolved since then?

Here’s a letter to my customers, and it explains how all this got started!

Dear Friends,

I’m a Mom – I wear yoga pants and bobby pins to keep the bangs out of my face. I drink espressos, workout, volunteer at school – and, yes, I give thanks every day.

As a young girl in Texas, my Mom taught me to sew. I put myself through the University of Maryland working as a children’s librarian and sewing at night.  I met my wonderful husband Andrew, fell in love, and have two amazing boys.

I decided to stay home with our boys and continue sewing and designing window treatments and bedding. I always kept the boys with me. I wanted them to feel safe, warm and close to me – and laying them on the floor seemed too cold.

While at a breastfeeding support group, I was inspired by a woman who brought a pillow to lay her baby on during the meeting, instead of a blanket. When my first born, John, was trying to sit up, he would always fall through the pillows I placed around him, hit his head and cry.  I then remembered that woman with the pillow – I took some scrap fabrics and, after a number of changes and tweaks – “Pello” was born and my John’s head was protected! Next thing I knew, I was taking orders from all over the country – just by word of mouth!

It’s hard to believe that was 14 years and thousands of Pellos ago. I developed Pello out of a need for my own children – for them to feel safe, warm and close to me — while being stimulated. Our Pellos are still around our house today — a now comfy reading cushion full of a lifetime of memories.

In 2011, I was diagnosed with melanoma – I didn’t want to sit back and talk about life and my ideas for Pello any longer – it was time to give it LIFE!  I’ve been busier than ever and could not be happier.

Thank you for reading my story. I hope Pello gives you and your baby many warm & cuddly times, with moments that will provide you a lifetime of memories.



Since July, 2012, when we launched to the retail market, Pello floor pillows have been sold in over 500 boutiques in the United States. Also, we have a Canadian distributor and have a toy / baby store chain in Australia carrying our floor pillows. Additionally, there are several independent international stores selling our products. Our e-commerce business is really growing:  we are sold on,,,, and several other websites, including our own (

What are the most popular and/or newest products from Pello?  

Our floor pillows are by far our most popular product. We also carry beautiful burp cloths and unique round blankets. In October, we are launching the Pello Rattle and Pello Links! These are accessories that can be attached to the floor pillow.

What sets Pello apart from other baby pillow and furniture companies?  

Our unique, patented floor pillow sets us apart from the rest!

HAVE IT FOR LIFE: There is not an expiration date! The Pello will ‘grow’ right along with a baby, becoming the one item they never want to give up. In infancy, the soft center cuddles a baby, creating a permanent bond of feeling safe and secure. As they grow, their Pello becomes the perfect counterpart for practicing sitting, tummy time, as an obstacle course when crawling and endless wonders for pretend play. Older still, kids remain attached to their Pello and use it as a pillow while watching TV, reading and more!

COMPLETELY PORTABLE AND EASY TO CARRY HANDS-FREE: Perfect for moms on the go, Pello is completely portable and can be enjoyed anywhere and used on any surface – including sand! Very practical to tote around as parents move through the house or head out to visit others, the Pello features two sturdy, padded handles and folds like a taco so a parent can just grab and go!

WASHABLE AND DURABLE KID-FRIENDLY FABRICS: No germs here! The Pello is durable and completely washable! Made from 100% cotton and luxe brushed poly, Pello fabrics are baby and kid-friendly and are hand-selected by our design team to be both fashionable and functional. The filler is 100% hypoallergenic and made of naturally flame retardant polyester, meaning the Pello will maintain its excellence through untold accidents and washings and a baby will always have a clean surface to snuggle into.

MADE IN USA: Proudly designed and manufactured in the USA. Pello is patented, making this the only product of its kind on the market. Pello features a 34″ circumference, 7″ height on sides, a 6.5″ square peek-a-boo pocket, padded, 9.5″ handles, and loops on the sides (and in the pocket) designed to easily attach and keep track of a babies favorite toys.

What can parents expect to see from Pello at the LA Baby Show?

We will have a drawing for a free Pello Luxe Floor Pillow, Pello Rattle, and Pello Links! Also, a special discount will be given to parents who purchase a Pello floor pillow during the event, and we will offer free shipping on all orders placed during the LA Baby Show.

To learn more about Pell, check out