i play. Lets Your Baby Play And Lets You Not Worry


As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.

Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.

Babies learn through play and experiencing things first hand! That’s why finding safe, comfy, and practical play wear is so key. i play. designs swim wear, sun wear, and play wear for function and comfort, while promoting babies’ self-expression and personal development, so little ones can go ahead and have fun getting their hands dirty!

We caught up with the i play. team to learn more about what’s new with them and what parents can expect from them at the LA Baby Show!

For someone unfamiliar with i play., how would you describe the company’s mission and core offerings?

i play., Inc. includes a family of brands that provide healthy and practical products for babies’ well-being and whole development, along with resources for parenting naturally. Our brands include i play. baby wear that supports a child’s innate quality of being that is expressed through play. Swim Wear, Sun Wear, and Play Wear are designed for comfort to support movement, a connection to nature, and having fun. Our green sprouts baby care promotes holistic early child development with functional Feeding, Toys, and Wellness items. They are made from safer materials to protect from the inside out and to support whole learning and natural health.

Launching later this year is grow healthy baby fare, which is a program to help babies bloom by offering the nutrition to establish the foundation for lifelong health. Daily Foods, Snacks, and Remedies provide real nourishment from nature’s principles by supplying the staples for homemade baby food, while encouraging the use of fresh, organic, seasonal, and local produce. And finally, grow happy: the whole baby resource is an educational initiative that provides information for parents and caregivers to nurture their child’s physical, emotional, and mental development naturally.

What was the inspiration behind the company’s beginning? Was it a personal passion for the founder? How has the brand evolved over time?

Our President and Founder, Becky Cannon started i play., Inc. over 30 years ago, and has had a lifelong curiosity about how children can reach their full potential. After earning a degree in child development, she moved to Japan to study and teach at a unique kindergarten that was based on holistic philosophy and natural foods. While living in Japan, Becky gave birth to her first daughter, Emi. There, she discovered unique, quality baby products with special functions, made of natural materials and cute designs. When Becky moved back to the U.S. and had her second daughter, Mari, these features become the basis for products at i play., Inc. What started with one mail-order item has grown into an offering of a family of brands and hundreds of natural baby products.

What are the most popular and newest products from i play.?

Our most popular products include our i play. Snap Reusable Absorbent Swimsuit Diaper, which comes in a variety of cute prints and helps provide secure protection for babies and swimmers. No other diaper is necessary, as our patented triple layer protection offers a wicking liner to pull moisture away from the baby’s skin to prevent diaper rash, an absorbent layer that offers protection outside of the pool and the waterproof outer layer helps prevent unsanitary and embarrassing accidents. i play. Sun protection hats come in a matching prints or solid colors and offer all-day, UPF 50+ protection from the sun.

green sprouts offers a variety of products made from safer materials to protect baby from the inside out. The Glass Sip & Straw Cup allows your baby to handle a glass cup independently, while liquids only touch glass and silicone on the inside. The outer plastic shell protects from breakage, and it comes with a sippy and straw spout to grow with baby. We have introduced a number of new organic cotton muslin items, including our Muslin Baby Bath Swaddle, and Muslin Hooded Toddler Towel.

What makes i play. products unique and different from other companies?

i play. pays attention to the baby’s perspective and offer healthy choices for parents’ lifestyle priorities in our product development process. We are guided by principles of child development, health and safety, the natural world, and functionality when developing our products. Through our ongoing research we continually improve our materials and process, for example we eliminated PVC in 2003, and BPA in 2006 from our products, years before it was common.

What can parents expect to see from i play. at the LA Baby Show?

We will be featuring our new 2016 Swim and Sun prints and the new organic cotton muslin products. We will also display Becky’s book, Grow Healthy. Grow Happy. The Whole Baby Guide, which is a comprehensive resource for parents to give their babies a healthy beginning for the first three years. It is a remarkable book that not only shares the lifestyle and philosophy behind i play., Inc, but is written to empower parents’ intuition by sharing traditional eastern, western, and modern ideas for natural parenting. After writing this book, she launched the grow healthy. grow happy. brand, which will be an online and print educational initiative to become a resource for parenting, as well as some of our new products.

For more information, check out iplaybaby.com!