As a special preview of the LA Baby Show, coming up on the weekend of November 5-6, we have interviewed or profiled many of the Show’s vendors and participants. You can read all about them on this Show blog, but of course the real fun is experiencing the Baby Show in person.
Tickets to the Baby Show are $30 per family, and $20 per individual, and can be purchased here.
Whether you are looking for the latest swaddling products to the highest quality in child safety products for your house, you can find them at Regal Lager. They help distribute only the finest products that families across the world put to use. They pride themselves on quality, customer service and a commitment to long-lasting relationships with their companies and customers.
To learn more about Regal Lager, we spoke with Elisabeth Bergoo, PR and Marketing Manager.
For someone unfamiliar with Regal Lager, how would you describe the company’s mission and core offerings?
Regal Lager is an exclusive distributor of several functional and well-designed brands and products. We are always aiming to build a strong, long-lasting relationship. Our consumers all over the nation are families with small children. We aim to provide high-quality products, superior service and strong support for all those with whom we work. Our brands are Love To Dream™, Lascal, Dékor and the new kid on the block, Qdos.
What is the background of Regal Lager? When did it start, and how has it evolved since then?
Regal Lager was founded by a married couple, Bengt Lager (a Swede) and Luanne Whiting-Lager (who was born in the US, but having lived several years in Sweden with Bengt) in 1991. From the beginning, the business was run out of their basement in their home in Marietta, GA. The Lagers attended their first trade show that same year in 1991 and since then they have grown their business, have accumulated a hardworking and enthusiastic group of 18 employees in Kennesaw, GA, and have had exhibits both at trade and consumer shows. They have also built an amazing group of Sales Representatives calling on retailers and other outlets all over the nation. Since 1991, Regal Lager has been in several offices and is currently in a modern, beautiful, and spacious office with a big warehouse on the premises.
The idea of starting a business in the juvenile products industry began when the Lagers had their first child in Stockholm, Sweden. From the positive feedback they received from friends and family members in the United States, they decided to bring some well-designed baby products they had found in Sweden to the US. However, it wasn’t until the birth of the couple’s second daughter three years later that the decision was made to take action and move to the United Sates to start a business in the basement of their home.
What started out as a small, family-owned business grew larger, and they began building quality brands from around the world. “Family” is probably the very best way to describe what we do here at Regal Lager. From the ownership, to the esprit de corps of the company’s employees, to our “family” of quality brands, to our “family” of retailers, and to our commitment to all of our consumers and their families.
What are the most popular and/or newest products from Regal Lager?
Our brand new brand is launching soon: QDOS – a higher standard of safety. Among the most popular brands is the Love To Dream swaddles because the sleep system from Newborn to 36 months is easy and safe to use, and have substantial advantages compared to traditional swaddling with blankets.
What sets Regal Lager apart from other baby and child product companies?
We are known to be very honest, trustworthy and dependable. We often get approached by manufacturers who want us to represent them on the US market. Throughout the years, we have worked with so many wonderful companies, both the brands and manufacturers but also all the retailers we have served for many years. Our sales team is always watching out for the stores we work with and from the office the customer care department is known to provide good service at all times. When a brand is represented by Regal Lager, retailers and others know the quality of the brand and products is going to be high.
What can parents expect to see from Regal Lager at the LA Baby Show?
We will also be showcasing our new products from QDOS, including gorgeous gates, including the amazing acrylic gate The Crystal, stove guards and a big collection of very smart home safety items, developed in contact with baby proofers.
To learn more, check out regallager.com